Consumer & Retail

Strategic Legal Solutions for Consumer and Retail Businesses

In the consumer and retail sectors, customers come first. With our experienced intellectual property, mergers and acquisitions, real estate, anti-trust and regulatory, commercial, and employment lawyers, we see our consumer and retail clients’ businesses from all angles. We have worked with some of the world’s biggest retailers and consumer brands, providing on-the-ground support to help them expand in Macau, Greater China, and the Portuguese, Spanish, and French-speaking world in Africa, Iberia, and Latin America, and supporting their journey as they transition from traditional ‘bricks and mortar’ to multichannel market platforms and our industry insight and innovative approach helps keep clients one step ahead of competitors and regulatory challenges. We recognise that retailers need to respond to these opportunities quickly and partner with clients to build a thorough understanding of their businesses with a multidisciplinary approach and global outlook, providing tailored advice that protects and strengthens their competitive presence in their chosen markets. Retailers around the world are capitalising on changing consumer behavior and advances in technology, offering multi-channel experiences to customers, and streamlining their international supply chains. Clients in this sector are increasingly evolving into technology-focused companies: from the adoption of AI in retail to improve customer service and delivery, to the growing take-up of advanced robotics to generate greater efficiencies in logistics, supply chain, and store operations responding to the demands of increasingly sophisticated consumers who want omnichannel access to goods and services. We see our consumer and retail clients’ businesses from all angles and regularly advise on commercial agreements, including services, outsourcing, manufacturing, supply and distribution agreements; intellectual property (IP) matters as well as managing IP portfolios, brand management, re-branding strategies, licensing agreements, research and development collaborations, joint ventures, strategic alliances and funding arrangements; corporate transactions, M&A, private equity and joint ventures, and advising on the full range of consumer and retail sub-sectors such as advertising and marketing, betting & gaming, telecommunications, media, entertainment and technology, fashion, and fast-moving consumer goods.